Value Management for Field Marketing
Build pipeline intelligently. With a team of value experts at your fingertips, you can create compelling value conversations with customers.
1. Define the campaign
Field marketing identifies a campaign, defines objectives, and submits pipeline to the Value Management Office (VMO). The VMO collects the objectives and pipeline to create a value approach.
2. Develop custom value structures
In order to create powerful value structures, marketing and the VMO work together to create business impact statements. Next, the VMO leverages customer statements and develops the communication medium for the campaign.
3. Deliver to the field
The campaign will be defined and delivered to the field.
4. Track and measure
Gain unique insight into the success of the campaign by tracking and measuring the field’s use of various business cases created in conjunction with the Value Management Office (VMO).