Learning Portal Sales Reps Discovering, quantifying, and tracking outcomes in order to close, cross-sell, upsell, and renew strategic deals. Sales Managers Identifying best outcome selling practices, leveraging reporting and analytics capabilities, and managing VMO users. Customer Success Ensuring alignment to customer outcomes, establishing strong partnerships, and driving account growth/renewal opportunities. Marketing Increasing lead generation, determining benchmarks and use cases, and supporting sales team throughout customer outcome lifecycle.