ABOUT STORIES PODCAST Breaking the “fourth wall” of the CRM The Changing Role of B2B Sales Case Study: Value Beyond the Dollar Brent Adamson on 3 Types of Value Celeste Headlee, Author and Acclaimed Journalist Why the Name "Ecosystems"? Moving Customers Through the Buyer’s Journey Case Study: Personal and Financial Value Case Study: Ned Miller, McAfee Justin's $50 Million Deal [Case Study] Increase Customer Loyalty and Revenue Growth [Video] Ecosystems Welcomes Anne Lannan, VP of Client Success Confessions of a Pollster: Why You Need Survey Research on Your VMO Mad Men's Heinz Campaign and Value Selling Supporting the Overwhelmed Customer Megyn Kelly's Move to NBC Reveals Personal Value "Think Different" to Break Status Quo The Rise of Customer Success Management [Infographic] Why Opposites Attract in Value Discovery 3 Best Practices of a Global Customer Program 1 Week Roadmap to Value Selling in Salesforce.com The New Value Management Office Logo 4 Keys to Powerful Quarterly Business Reviews Ideas for Sales Managers from "The Challenger Customer" The Real Challenge for Value Brokers: Reminding Companies Where Value is Created What Sales Reps Need to Know from "The Challenger Customer" How Zscaler Transitioned from a Price to Value-Based Sales Force Value Keynote at HPE Software User Forum 2016: The Age of Customer Obsession It's worth changing your email address for this Stop Losing Customers Because of Commercial Promiscuity To Improve Forecasting, Address Your Sales Method and Value Approach Report: Accelerating Your Buyer's Journey with Value Monty Python, The Romans, and Your Customer This Filmmaking Tactic Will Transform Your Customer Conversations VMO to Keynote at HP Customer Forums Accenture's CIO on the Value of DevOps [Part 3] Accenture's CIO on Conveying IT Value [Interview Series Part 2] 5 Steps to Effortless Customer Conversations One Thing You Don't Know About Airbnb You're Asking the Wrong Questions: 3 Steps to a Value Proposition What a Garage Reveals About HP's Legacy An Insider's View: How Sales Reps Can Earn "Surgeon Money" New Research: The CIO as Value Broker Your Biggest Competition is Your Customer’s Self-Education BYOD and Value Selling Ecosystems to Participate in Detroit CIO Executive Leadership Summit Making Value Clear: A Different Type of Client CIO CFO Executive Roundtable: Boston CIO CFO Executive Roundtable: Chicago How An Elephant and Rider Help B2B Sales Customer Service Departments are Dead CIO CFO Executive Roundtable: Washington, D.C. CIO CFO Executive Roundtable: San Francisco Getting Value-Selling into the DNA of a Salesforce CIO CFO Roundtable Series What Starbucks Reveals About Customer Value: It's More Than ROI